Adam French
While cybersecurity and fraud are making the headlines, advertising fraud continues to be overlooked and undervalued as a genuine issue impacting organizations. Often dismissed as a dilemma for the marketing team to solve alone, the losses and impact on organizations are too consequential not to be an integral part of your cybersecurity strategy. The 2021 cost of digital ad fraud worldwide was $65bn, according to Statista, double the value of fraudulent transactions made by payment cards worldwide. Many businesses are at a critical time economically, and when tightening their bottom line, any loss is too great.
Tackling the Scourge of Advertising Fraud – Infosecurity Magazine (infosecurity-magazine.com)
