The Great (Pay)Wall of Europe: How Banning Targeted Ads Would Harm EU Consumers and Lead to Job Loss in the Tech Sector (Daniel Castro, Europe)

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The Internet was built on advertising. Advances in search, webmail, social media, music streaming, mobile apps, and more have all come because of business models dependent on revenue from online ads, especially targeted ads. They have had a huge impact—creating billions for both the businesses that use them to generate sales and those that monetize their services with them. Yet European policymakers are seriously considering banning them. So, it is worth understanding what would happen if the EU were to enact such a policy.

The Great (Pay)Wall of Europe: How Banning Targeted Ads Would Harm EU Consumers and Lead to Job Loss in the Tech Sector – Center for Data Innovation

Marco Emanuele
Marco Emanuele è appassionato di cultura della complessità, cultura della tecnologia e relazioni internazionali. Approfondisce il pensiero di Hannah Arendt, Edgar Morin, Raimon Panikkar. Marco ha insegnato Evoluzione della Democrazia e Totalitarismi, è l’editor di The Global Eye e scrive per The Science of Where Magazine. Marco Emanuele is passionate about complexity culture, technology culture and international relations. He delves into the thought of Hannah Arendt, Edgar Morin, Raimon Panikkar. He has taught Evolution of Democracy and Totalitarianisms. Marco is editor of The Global Eye and writes for The Science of Where Magazine.

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