(Innovation/Technology) Google isn’t testing FLoCs in Europe yet (TechCrunch)

March 24, 2021

Early this month Google quietly began trials of ‘Privacy Sandbox’: Its planned replacement adtech for tracking cookies, as it works toward phasing out support for third party cookies in the Chrome browser — testing a system to reconfigure the dominant web architecture by replacing individual ad targeting with ads that target groups of users (aka Federated Learning of Cohorts, or FLoCs), and which — it loudly contended — will still generate a fat upside for advertisers.

https://techcrunch.com/2021/03/24/google-isnt-testing-flocs-in-europe-yet/

Marco Emanuele

Marco Emanuele è appassionato di cultura della complessità, cultura della tecnologia e relazioni internazionali. Approfondisce il pensiero di Hannah Arendt, Edgar Morin, Raimon Panikkar. Marco ha insegnato Evoluzione della Democrazia e Totalitarismi, è l’editor di The Global Eye e scrive per The Science of Where Magazine. Marco Emanuele is passionate about complexity culture, technology culture and international relations. He delves into the thought of Hannah Arendt, Edgar Morin, Raimon Panikkar. He has taught Evolution of Democracy and Totalitarianisms. Marco is editor of The Global Eye and writes for The Science of Where Magazine.

(Innovation/Technology) Google isn’t testing FLoCs in Europe yet (TechCrunch)

Geostrategic magazine (11 November 2025)

Strategy and Culture: India’s Continued Relevance in a Complex Multipolar World (Lt Gen (Dr) S.K. Gadeock – Observer Research Foundation)

Ports and Geopolitics: The Case of Sino-Indian Rivalry in the Bay of Bengal (Sohini Bose – Observer Research Foundation)

China’s Infrastructure Buildup Near India’s Northern Borders: The Eight-Year Surge Since Doklam (Rajiv Lathar – Observer Research Foundation)

The Quad’s Calibrated Maritime Security Agenda (Sayantan Haldar – Observer Research Foundation)

A new model for forest finance or just more debt? (Jawad Khalid – Lowy The Interpreter)

Pacific Islands: Without literacy, climate resilience is nigh on impossible (Serena Sasingian – Lowy The Interpreter)

Not every critical mineral is equal – and Australia’s policy should reflect this (Eli Hayes, Darren Lim – Lowy The Interpreter)

The COP30 and COP31 summits must be a display of southern hemisphere stewardship (Izabela Pereira Watts – Lowy The Interpreter)