Austria’s Supreme Court ruled Thursday that Meta’s personalized advertising model is illegal. The ruling will set legal precedent across the European Union and mandates that the social media giant provide users in the bloc access to their personal data within two weeks of requesting it. The court ruled Meta must share a detailed account of the data it collects, the court said, including information about sources, recipients and purposes for which it was used. The ruling follows an 11-year legal battle between Meta and Austrian privacy advocate Max Schrems, who leads the data rights nonprofit None of Your Business (noyb).
Austria’s high court orders Meta to change its personalized ad practices (Suzanne Smalley – The Record)
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