For years, Truth Social was President Trump’s money-losing megaphone.
Now his company is charging Wall Street up to $1.2 million a year for a split-second edge on posts that can — and frequently do — jolt global markets. Trump has transformed his second term into the most lucrative venture of his entire career, raking in more than $2.2 billion in 2025 from his family crypto empire, legal settlements and various licensing deals.
Truth API is the logical endpoint of that profiteering: the presidency’s unrivaled power to move markets, packaged and sold as a subscription. The new real-time feed from Trump Media & Technology Group (TMTG) went live Aug. 1, delivering Truth Social posts directly to institutional clients in milliseconds.
A source familiar with the matter tells Axios that access to the platform’s 10 top-trending accounts costs between $60,000 and $100,000 per month. Customers seeking a broader range of accounts could pay more. At least five clients have signed up, according to The Wall Street Journal. Trump Media says its customers include financial news organizations and high-frequency trading firms. Trump Media is publicly traded, with Trump as its dominant shareholder. He is the sole beneficiary of a revocable trust that owns 41.5% of the company; Donald Trump Jr., the trust’s sole trustee, controls the shares.
Trump Media generated just $871,000 in revenue during the first quarter of 2026 and $3.68 million in all of 2025. Its shares have risen 7% since the eve of the API announcement, adding nearly $77 million to the paper value of Trump’s stake.
Wall Street finds new edge behind Trump’s presidential paywall
(fonte: Dan Primack, Zachary Basu – Axios)
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