Consumer spending in mobile apps hit a record $64.9 billion during the first half of 2021, according to preliminary data from app store intelligence firm Sensor Tower. This figure represents a 24.8% increase in spending seen across both the App Store and Google Play, compared with the year-ago period. But while industry experts believe the accelerated shift to mobile fueled by the pandemic is a trend that will continue, it’s worth noting that — despite the new record — the growth rate for consumer spending has slightly slowed, and the download growth slowed more dramatically.
TechInnovation – Consumer spending on apps hit record $64.9B in first half of 2021, but install growth slowed to 1.7% (Sarah Perez, TechCrunch)
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