Rocket Lab says its customers are focused less on a specific price per kilogram and instead willing to pay a premium for getting payloads into a specific orbit at a certain time. Credit: Rocket Lab
Companies offering smallsat launch services argue there is no “magic” price per kilogram that allows them to unlock greater demand, with customers willing to trade off price for responsiveness or other capabilities.
During a panel at the Satellite 2021 conference here Sept. 7, Dara Panahy of Milbank LLC asked a panel of launch vehicle and in-space transportation services companies about a perceived threshold of $2,000 per kilogram required for launch companies to be successful, citing research by McKinsey & Company published in 2020.
Launch providers argue against a “magic number” for price to orbit – SpaceNews
