To convince the public of AUKUS’s value, government and industry messaging should focus on how the program can provide benefits in the near term—not in 20 years. AUKUS is a megaproject that will define the Indo-Pacific security landscape for decades to come. Its communications should reflect its stature. AUKUS nations struggle to communicate the program’s immediate public benefits, according to industry representatives interviewed for this article and participants in an ASPI USA roundtable on the project’s communications. Focusing on AUKUS’s future deterrence potential is insufficient: most people rarely think about deterrence, let alone its application in the far future. But as AUKUS expands, so will its economic benefits and its ability to bolster civilian technology innovation.
Showcasing the economic benefits of AUKUS—today | The Strategist
