Deepfake technology – once a niche experiment confined to research labs – has evolved at a staggering speed into a global threat. Tools that can convincingly swap faces, mimic videos or alter images are now widely accessible, outpacing public understanding and enterprise preparedness. The impact is already being felt, with deepfakes increasingly used in biometric fraud, exposing new vulnerabilities for organizations and consumers alike. As synthetic media becomes indistinguishable from reality, the foundations of digital trust are eroding. Traditional trust signals – logos, familiar faces, recognized voices or live videos – are no longer reliable. This is not just a technical challenge, but a human one. Recent research shows that human detection of high-quality deepfake videos is only 24.5% accurate. In an environment where reality can be convincingly forged, seeing is no longer believing, and trust must be rebuilt.
Rebuilding Digital Trust in the Age of Deepfakes – Infosecurity Magazine
