European social media alternatives exist. Why don’t they have more users?

(Eglė Krištopaitytė – Cybernews) There are already European alternatives to American social media platforms Instagram, Snapchat, X, and LinkedIn. But why aren’t they taking off? ​The announcement that Europeans are developing W, their own alternative to Elon Musk’s X, has drawn great interest across the continent, where calls for greater digital independence from the US have been especially loud since Donald Trump took office. Facebook, Instagram, and LinkedIn, all owned by the US company Meta, dominated the European market in 2025. Since then, China’s TikTok, which had 200 million users in Europe last year, has been acquired by American investors. ​Social media platforms built by European companies already exist, but some have failed to take off – at least for now – or stay afloat.

Here are four European alternatives to US social media​ | Cybernews

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